SEO & SEM
Looking for Search Engine Optimization? Or maybe Search Engine Marketing? Not even sure of the difference? It’s OK — we do both. Let’s explain.
Search Engine Optimization — SEO — refers to the many technologies and techniques that make it easier for the world’s leading search engines — Google and others — to find your site. That makes it easier for potential customers to find you. Because the sooner people come across your website during their search, the better.
On the other hand, Search Engine Marketing (SEM) is about advertising your business on those search engines and elsewhere. Like establishing a Google+ Business page for your business. Pages that give you the opportunity to tell the most casual searchers about you and what you can do for them. With the right combination of words, pictures and reviews, you might just be able to turn that casual searcher into a customer.
To be successful in SEO and SEM requires knowing the technologies of the web as well as best ways to sell and promote. Our team of creative types and techies will generate great content and reshape your code to attract all the right kinds of attention.