Share your message using the Power of Print
Print lives! Sometimes (actually, a lot of times) a printed piece is just what you need. Business cards to brochures to billboards, the physical world is still an essential part of the marketing mix. Letterheads, magazine ads, physical mailings — Odyssey’s done all these with great success.
Printed materials have a permanence and perceived value that make them viable — especially given the low printing costs we can arrange for you. We consider the demographics of your target audience and your marketing goals in every piece to make sure the message gets through and is right on the money. Contact us today and let us show you the power of print.
You can click on any of the samples below to see larger versions:
The product is web-based practice-management for doctors' offices. Odyssey rebuilt their messaging from the ground up to emphasize how much smarter their approach was compared to competing products, having been created by a doctor for other doctors.
The trifold brochure was larger and heavier than typical brochures in order to stand out. The design allowed us to custom print variations where Value-added Resellers could add their own contact information.
The circular motif and style was carried over to other media including business cards, magazine ads, and a trade show booth.
CityScape Charter Schools
This charter school needed to let the local community know about their existence as they moved into a new neighborhood. Odyssey recommended using the US Postal Service's "Every Door Direct Mail" service as an extremely cost-effective way to blanket the area around the new campus with flyers about the school. EDDM pieces are larger than regular mail and so are extremely visible, and costs to print and deliver thousands of pieces are surprisingly low.
This flyer was printed in English on one side and Spanish on the other, and results were so successful that the school has run a series of EDDM campaigns and now has a waiting list of families wanting to enroll.
Abbate Aesthetics Center
There are lots of places and programs that promise weight loss. But having a doctor evaluate you and treat the condition based on experience and medical knowledge offers a uniquely sensible approach to the problem.
Odyssey designed two similarly-styled brochures to convey this message. One was presented to other doctors to encourage referrals and talks more technically about the problem of obesity and tratement options. The other (pictured here) was shared with their patients. It explains the issues and the doctor's solutions in carefully crafted, clear, friendly, and non-judgemental terms.
School of Excellence in Education, San Antonio
San Antonio's oldest charter school system was suffering an identity crisis when Odyssey stepped in to examine their situation. We worked up a thorough analysis of their position in community, including a major survey of parents and staff, a review of competitors, and interviews with school board members. Based on this research we presented a number of recommendations, including a revamped website and a fresh image portrayed through print pieces.
This single-fold brochure was designed to be handed out at community functions, and also was easily repurposed into an EDDM mailer to reach thousands more families. Odyssey also directed the process of identifying the most promising neighborhoods in which to distribute the flyers.
Dealersync Car Dealer Software
An advanced used car dealership solution was being hampered by confused promotional materials that utterly failed to convince the reader of the superiority of their software. Odyssey was called in on short notice to rethink their marketing message and produce a brochure to be handed out at tradeshows.
The resulting tri-fold brochure made clear from the front cover the absolute importance of having the right website, and then drilled down directly to the demonstrable benefits of the Dealersync solution. The call to action was simple and repeated three times: try the short demonstration to close the sale. The entire brochure was also recreated in Spanish with just 48 hours notice.